Yaiza Ayuntamiento has formally submitted its Playa Blanca cruise tourism proposal to Puertos Canarios, placing a strong emphasis on authentic, small-scale experiences for high‑spending visitors.
Óscar Noda, mayor of Yaiza and a member of Puerto Canarios’ Advisory Board, handed over a comprehensive 45‑page dossier to the management on Wednesday. The document contains detailed information on tourist attractions, natural, cultural, historical and recreational resources, as well as public services. It is aimed at cruise passengers “who seek more intimate, personalised experiences with a focus on the quality and authenticity of the destination.”
In addition to the report, the mayor is relying “on the confirmation of the contracting of all port services – towing, mooring and pilotage – to welcome the first cruise ship next November without incident, just as the managing director of Puertos Canarios, José Gilberto Moreno, told us during his visit to Playa Blanca on March 31,” Noda stated.
Regarding the tourism offering, Óscar Noda explained: “One of the most important aspects to consider is awareness of the impact of tourism on the destination. In the case of boutique cruise tourism, cruise passengers are concerned about the environment and the social impact of tourism, seeking traditional, sustainable and responsible options.”
Yaiza has developed a tourist profile tailored to this market: a visitor who enjoys learning about the destination’s popular culture, history and nature; who prefers immersive experiences and seeks tranquillity to fully enjoy serene surroundings. The goal is to offer relaxed and highly personalised experiences, such as a visit to a cheese factory, winery or craft workshop.
Yaiza Ayuntamiento describes each of the thirteen villages in its municipality and the options each one offers, in addition, of course, to iconic sites found in any guidebook or online search, such as Papagayo Beaches or Timanfaya National Park.
Food and wine are a central focus of the municipality’s initiatives, as shown in the video highlighting cruise tourism that Yaiza produced for the various initiatives which the Lanzarote Promotion Society (SPEL) and Puertos Canarios may undertake to market Playa Blanca port and promote medium‑sized or boutique cruise tourism.